Fat Joe added to the excitement for the upcoming US Open on Tuesday (May 28) by joining forces with the US Tennis Association and lending his voice to their “Spectacular Awaits” campaign. The video finds the Bronx rapper promoting one of the sport's biggest live events that kicks off this August.
“Get ready for the next level of spectacular,” Joe begins in the promo video. “Turn on your game and get on with your game day. Get the team together. Take another round and get ready. Get strong, not stronger, and become legendary. Spectacular waits.”
“Having a New York and cultural icon like Fat Joe on board with our campaign is a great representation of the US Open experience,” said Nicole Kankam, managing director, pro-tennis marketing and entertainment, USTA. “His presence is undeniable and he is the perfect match for the growing energy, excitement and profile of the US Open.”
The Spectacular Awaits campaign holds a special place in Fat Joe's heart as it resonates with his personal life. His tennis-loving son Joey has been a source of inspiration for the Bronx MC. Last year, Joe celebrated Joey's birthday and shared playful images of them with large tennis balls. Joey, who is 33 and lives with autism, has been the focus of the musician's efforts to raise awareness of the condition, notably in his 2023 memoir The Book of Jose.
“It inspires me. He is such a blessing in our lives. He's almost like an angel,” Fat Joe said last year during an episode of The view. “He's the gift that keeps on giving, little Joey, and I'm so proud of him.”
The US Open main draw will begin on Monday 26 August and conclude with the women's singles final on Saturday 7 September and the men's singles final on Sunday 8 September. tickets for the 2024 US Open go on sale June 3.
Watch Fat Joe's USTA videos below:
from our partners at https://www.billboard.com/music/rb-hip-hop/fat-joe-2024-us-open-campaign-1235693470/