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Jack Harlow shows off new colorways of the New Balance 550 sneaker exclusively at Foot Locker on Thursday (February 22).
The “Lovin on Me” rapper stars in a new campaign for the New Balance 550 sneakers which are now available in tan, olive and green and blue, gray and white. The campaign was shot in Harlow's hometown of Louisville, Ky.
The New Balance 550 first debuted in 1989. The classic sneaker made a name for itself on the basketball courts in the 80s, but these days, you're more likely to see celebrities wearing the latest colorways of the New Balance 550.
In 2020, New Balance brought back the 550 by releasing limited edition designs before dropping a full line the following year.
Harlow signed as a New Balance ambassador next year and has appeared in several campaigns. “I've been rocking New Balance since I was a kid, so to officially join the brand in this way is really exciting,” he said. he said at that time. “I've always loved the 990 and recently the Joe Fresh Goods 990v3 and the 550 partnerships have been fire. I'm excited to peek behind the curtain and collaborate more with the brand.”
Stars like Justin Bieber, Taylor Swift and Adele have been photographed wearing the stylish and affordable New Balance 550, which costs $110.
The new colorways will be available online and in stores at Foot Locker, Kids Foot Locker and Champs Sports.
Check out more photos of Harlow's New Balance 550 campaign below.
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New Balance 550s
Image credit: New Balance
New Balance 550 in the new gray, blue and white colorway.
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Jack Harlow x New Balance 550s
Image credit: New Balance
Retro meets modern in the New Balance 550s.
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New Balance 550
Image credit: New Balance
Seeing green. New Balance 550 in green, tan and grey.
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Jack Harlow x New Balance 550s
Image credit: New Balance
Retro meets modern in the New Balance 550s.
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New Balance 550s
Image credit: New Balance
The 550 features a mix of leather, synthetic and mesh with a rubber outsole.
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Jack Harlow x New Balance 550s
Image credit: New Balance
The Grammy-nominated rapper wears New Balance 550 sneakers at Twig & Leaf, one of the oldest restaurants in Louisville.
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