Jay-Z turns his love of watches into a business game. It has invested in Wristcheck, a watch marketplace.
As spotted on Hypebeast, the media mogul is bringing his business acumen to the world of horology. This week Bloomberg News mentionted that Jay-Z has taken a stake in Wristcheck. According to the feature, the company recently conducted a funding round, which included the rapper “Brooklyn's Finest.” He is estimated to have invested around $5 million, which would give him a minority stake in the Hong Kong-based brand.
On Tuesday, July 2, Wristcheck confirmed the partnership via their Instagram account. “The news is out. We are thrilled to welcome legendary artist, 24-time Grammy Award winner, business mogul and fellow watch enthusiast Jay-Z as a Wristcheck investor,” the statement said. “The godfather of celebrity watch collectors, Jay-Z is a visionary who shaped modern watch culture as we know it today. His investment speaks volumes for the trust and credibility we've built since founding Wristcheck in late 2020 – and it's all thanks to you, our incredible community. We couldn't do it without your trust and support.”
Jay-Z has long been a collector of luxury watches. Business Insider he estimates the value of his watch collection to be around $25 million. Jiggaman has yet to comment on the matter.