Kendrick Lamar just added fuel to his simmering feud with Drake by riling up fans with a series of explosive teaser photos from the set of his upcoming “Not Like Us” music video.
The track, a blistering diss aimed at the 6 God, has gone viral since its release, peaking at No. 1 on the Billboard Hot 100 and dominating the cultural conversation.
Anticipation for the video reached fever pitch after K. Dot's Juneteenth concert at The Forum on June 19, The Pop Out – Ken & Friends, where she performed “Not Like Us” five times in a row.
The 18-track set also featured guest appearances from Kendrick's Black Hippy colleagues and longtime industry mentor Dr. Dre.
Among the images that caused the biggest stir is a photo of Kendrick obliterating an owl piñata, a not-so-subtle jab at Drake's OVO brand.
The photo, cheekily captioned “DISCLAIMER: NO ONE WAS PRESSED IN THE PRODUCTION OF THIS VIDEO,” set social media ablaze with excitement over the content of the music video and the escalating tensions between these two rap titans.
But it's not all doom and gloom.
Another snap he shared offers a rare glimpse into Kendrick's personal life, showing the Compton native posing with longtime partner Whitney Alford and their two children. The tender family moment suggests the video may offer a more multi-faceted look at the rapper, balancing his tough talk with an intimate portrait of the man behind the mic.
Shot in Kendrick's hometown of Compton, Ca., the “Not Like Us” video looks to continue the raw, gritty aesthetic that has become synonymous with the rapper's famous work.
While the exact release date remains unknown, one thing is certain: the cultural impact of this video is sure to be seismic.
from our partners at https://www.billboard.com/music/rb-hip-hop/kendrick-lamar-not-like-us-music-video-photos-1235724929/