It seems that Louis Vuitton they will continue to be active in sports to bring their brand to life. They have announced Victor Wembanyama as their newest brand ambassador.
GQ magazine it is reference that the San Antonio Spurs rookie will be the newest face of the luxury company. In an exclusive interview with the men's lifestyle publication, Victor Wembanyama detailed his excitement for the opportunity. “For me, it's the best,” he said. “He is the best partner I can think of.” He went on to further explain why the move made so much sense to him. “I wanted a meaningful partnership,” he added. “For me it made a lot of sense to work with LV — you know, French excellence. Expertise is something that appeals to me a lot.”
The brand also explained why the French native was an obvious choice for this ambassador role. “Striving for excellence and with a timeless craft, Victor joins Louis Vuitton on a journey of shared values and aligned ambitions. Like Louis Vuitton himself, the young athlete has made his mark, excelling in a career just beginning,” the official press release said. This isn't the first time the apparel company has attracted high-profile athletes of color. Last month LeBron James starred in a campaign for Pharrell Williams' LV Spring/Summer 2024 collection. In 2021, global tennis phenomenon Naomi Osaka has been named brand ambassador for the maison.