A new collaboration between superstar producer Metro Boomin and growing Hip-Hop royalty Coi Leray dropped today in conjunction with a new campaign from the AX brand. Metro Boomin and Coi Leray drop “Enjoy Yourself” to coincide with AX's new Black Vanilla fragrance.
AX, the world's leading men's fragrance brand, unveiled the new collaboration between Metro Boomin and Coi Leray this week, marking the first time AX has collaborated with a female artist in this capacity.
As part of the Fine Fragrance collection, Black Vanilla joins the growing line-up from the minds of Givaudan and Firmenich alongside renowned fragrance developer Ann Gottlieb. Black Vanilla is described as having “notes of orange, vanilla and sandalwood” and should serve as the perfect compliment for the gentleman hoping to make a lasting first impression or enhance an established connection.
For AX, the track's exclusive drop 'Enjoy Yourself' is the first song made exclusively for the brand, and its stars and members of the brand's leadership are excited about the possibilities.
“AXE has evolved so much over the years and this new collection is the freshest the brand has ever done,” Metro Boomin shared in a statement. “Coi and I already have great chemistry from our previous collaboration, so I can't wait to show the world what we've been working on.”
Coi Leray adds, “I was already a fan of AX, but when I smelled Blue Lavender for the first time, I was hooked. I want to build confidence and it means a lot to be the first female face of the brand and to be able to share that with my fans.”
“We're huge fans of both Metro and Coi. Their music, style, humor and confidence epitomize what AX is,” added Caroline Gregory, Global Brand Director, AX at Unilever. “We are thrilled that their passion for fragrance has led them to become fans of our new AX Fine fragrance collection. We are very happy to welcome them to the family!”
The two artists will lean into their new AX ambassador roles even more this month as they co-star in the brand's “Fit Check” ad, which will be released on February 23 as part of the “Smell Finer. Get Close” campaign.
Watch 'Enjoy Yourself' below.
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Photo: AX