Nearly 25 years after forever changing the fabric of digital music distribution, it appears Napster is still focused on innovation. This time, they're experimenting with a less conventional form of marketing: fortune cookies.
Napster, now a streaming service, has partnered with OpenFortune, a marketing company whose mission is to promote brands through fortune cookies distributed in restaurants.
Their campaign will embed documents with QR codes in cookies to promote individual artists, as well as the Napster platform, giving them a three-month free trial. More than 50 million fortune cookies will be distributed. musical ally reports.
While it may seem silly on the surface, it's hard to deny the creativity of promoting music through an after-dinner snack. We don't know of any data from OpenFortune that clarifies how much a campaign like this can affect streaming numbers, but time will tell if it's worth incorporating their strategy into the launch of a music release.
my fortune cookie is brought to you by napster lmao pic.twitter.com/9hSlp3zAw6
– just mate for the supreme court (@questionableway) March 28, 2024
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