Drag-focused management company Producer Entertainment Group (PEG) is officially expanding its dagger-shaped footprint into the entertainment industry.
On Thursday (February 1), PEG announced the acquisition of Five Senses Reeling (FSR), a tour and events agency serving the LGBTQ audience, Advertising sign can reveal. FSR joins PEG's growing suite of businesses, including music labels PEG Records, SERV Vodka, OUTtv and The PEG Foundation (doing business as 'Drag Isn't Dangerous').
The new partnership will see PEG take on the majority of FSG's staff in a merger. In turn, FSG will continue to produce and promote tours for outside artists, while also serving as an in-house tour management operation handling development, routing and sales for PEG's growing roster of clients, including drag stars Trixie MattelKatya, Bob the Drag Queen, Jinkx Monsoon and more.
In his statement, the president and founder of PEG David Charpentier hailed the acquisition as a game changer for the company. “PEG has always been on a mission to help drag and LGBTQIA+ artists achieve unqualified success, and we are always looking for new strategic partners who share that mission,” he wrote. “The acquisition of FSR adds significant resources to the tour and artist merchandise space, which is especially important right now given how crowded and competitive the tour space has become for everyone.”
Owner of FSR Jason Brotman highlighted the two organizations' previous collaboration on tours such as Trixie and Katya Live and the Boulet Brothers Sweetie tour, saying the new union seemed like a natural progression. “Our companies and staff already work hand-in-hand every day to deliver the best possible experience to our customers and their fans around the world… Jacob [Slane, PEG co-owner]David, and we felt that combining our entities is an organic next step in ensuring top-notch service to queer artists who have worked tirelessly to have a global platform.”
The news comes as PEG spreads its music representation wings. In October 2022, PEG signed a management agreement with Warner Chappell Music to launch PEG Music Publishing, the organization's first music publishing arm.
from our partners at https://www.billboard.com/business/touring/producer-entertainment-group-five-senses-reeling-1235594965/