Selena Gomez's Rare Beauty Soft Pinch Powder Blush is now available at Sephora: Shop the Collection

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Rare Beauty's Soft Pinch Luminous Powder Blush is now available at Sephora, Selena Gomez announced on Instagram on Thursday (March 28).

“Pinch meeeeeeeel I'm so excited that my new @rarebeauty Soft Pinch Luminous Powder Blush is officially available @sephora and @spacenk… and I'm even more excited that I don't have to keep it a secret,” the singer wrote in an Instagram video. with behind-the-scenes footage from her photo shoot for Rare Beauty.

The $26 powder blush is a hybrid of the best-selling Soft Pinch Liquid Blush and Rare Beauty's Positive Light Silky Touch Highlighter packaged in a handy compact.

The blush features a weightless and smooth formula for easy application and a bright color palette. I've had the chance to swatch a few of the shades this week and I'm already loving how easy it glides on (although I'm partial to liquid blush) the powder blush has a super smooth application and just enough shimmer. And of course, it doesn't have to stay on your cheeks — I've personally used it as a blush and a highlighter.

Soft Pinch Luminous Powder Blush comes in six vibrant shades, four of which match the most popular Soft Pinch Liquid Blush shades in Hope (nude mauve), Happy (cool pink), Joy (mute peach), Love (terracotta) . Truth (purple maroon) and Cheer (light hot pink). The blush is available at Sephora and RareBeauty.com.

Check out snaps from Gomez's rare beauty blush photo shoot below.