Source: Micaiah Carter For Hennessy / Micaiah Carter For Hennessy
Culture's most beloved cognac wants to shake up public perception. Hennessy has worked with Teyana Taylor and Damson Idris for a new campaign.
![HENNESSY WAS MADE FOR MORE CAMPAIGN](https://hiphopwired.com/wp-content/uploads/sites/43/2024/04/17128667659419.jpg?w=1024&strip=all&quality=85)
![HENNESSY WAS MADE FOR MORE CAMPAIGN](https://hiphopwired.com/wp-content/uploads/sites/43/2024/04/17128667659419.jpg?w=1024&strip=all&quality=85)
Source: Micaiah Carter For Hennessy / Micaiah Carter For Hennessy
As distinguished Hype Beast the spirits brand aims to build on its heritage. Earlier this week they announced a new campaign called “Made For More” which is a lighter and brighter re-introduction to Madison. To bring the narrative to life, they used model and musician Teyana Taylor and British Nigerian actor Damson Idris. The project features five incredible mixtapes accompanied by five signature cocktail recipes.
Teyana Taylor expressed her excitement about the campaign saying “Once, to love all things again, and we all love new things. With that being said, I am very excited to begin this journey with my favorite cognac, Hennessy. Destination: fresh, bright and refreshing, as any good cocktail should be.” For Damson, collaboration means more than cocktails. “When I think of Hennessy, I think of my three older brothers, I think of amazing memories. The graphics are stylish, the movies are fun, they are magic. It's cinema,” he said.
The Hennessy campaign will come to life through special spaces at music festivals throughout the season. You can read more about “Made For More” and cocktails here.