Over three decades into their career, The Wiggles continue to evolve and make history with No. 1 records, awards, arena shows and more. Now, the beloved children's entertainers have set another new mark, with the appointment of Luke O'Neill to the newly created position of chief executive.
The new CEO is expected to lead the organization's digital transformation and global expansion.
Among his duties, O'Neill is expected to expand the Wiggles' digital footprint, develop new products, grow the business' commercial operations and create greater distribution channels to reach a larger audience.
“The Wiggles have always been at the forefront of delivering high-quality, educational and entertaining content for children,” comments O'Neill. “I am excited to lead the team as we explore new opportunities in the digital and commerce space and expand our global presence. Together, we will continue to create unforgettable experiences for children and families around the world.”
The incoming head has experience accelerating growth and leading digital transformation for businesses in the real estate, hospitality and events industries and has served as a consultant with Wiggles since mid-2023.
O'Neill has already played “a critical role in shaping the strategic direction for the future of the brand,” it said in a statement announcing his appointment, “leading the development of a new digital strategy, refocusing efforts on consumer product licensing and sponsorship opportunities. “
The Wiggles and their big red car aren't slowing down. The band celebrated its 30th anniversary in 2021 and then found a new gear. Along the way, the group won triple j's Hottest 100 countdown for the first time (with a cover of Tame Impala's “Elephant”). scored a No. 1 album on the ARIA Chart (also a first), became the first band in Australian history to undertake two national tours in a single year. and won the Ted Albert Award for outstanding service to Australian music (a first for a children's entertainment act). Last year, the Wiggles teamed up with the Pinkfong Company for a four-part Baby Shark collaborative series.
Since 1991, The Wiggles have sold over 30 million albums and DVDs and 8 million books worldwide.
from our partners at https://www.billboard.com/business/management/the-wiggles-first-ceo-luke-oneill-1235593723/