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TikTok has become more than just a destination to watch funny videos and discover the latest fashion trends — the social media platform also knows how to spot beauty products that deliver luxurious results at a wallet-friendly price. The latest makeup tool to catch the attention of TikTokers is Milani's Color Fetish Lip Stain, which has been hailed as the “holy grail” of long-lasting color and hydration.
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Some of the standout features that beat the $10 price tag include the wide range of colors and the use of plant-based squalene and hyaluronic acid, which help provide moisture and nourishment naturally. TikTokers Vianney Strick has also garnered more than 55,000 views for a review of Color Fetish Lip Stain in Mauve Mentality, outlining its uses and benefits.
“It's so glossy, it looks amazing on its own or as a lip combo,” Strick says in the video. “Also, something extremely important: it looks wearable. It's not a bright pink or purple, it's a beautiful shade.”
To help further prove its longevity, a TikTok influencer wore the lip stain on an 11-mile run while training for a half marathon and gave a first hand review. Target has also labeled the lip product as one of its most viral products, pointing to the “luxury for less” point that critics have been talking about.
Continue reading to shop Milani's Color Fetish Lip Stain below.
Milani Color Fetish Lip Stain
The $10 lip stain comes in a range of six shades, including soft pinks and deep reds to help complete your look whether it's a date or brunch with friends. Each application stays active for up to eight hours a day and uses a vegan formula that leaves behind a semi-matte texture after drying.
How long does the lip tint stain last?
This will depend on your wants and needs, as lip stains from different companies will not last the same amount of time. Milani's Color Fetch Lip Stain starts out glossy, but with a wear life of eight hours (according to the official description) the formula will eventually settle into a semi-matte stain.
Does the lip stain rub off?
The goal of a quality lip stain is to eventually dry to a semi-permanent stain that will give your lips some color over a period of time. Milani's version starts out glossy, which you can easily wipe off, but as it dries, it will leave behind a color stain on your lips that will last all night.
For more product recommendations, take a look ShopBillboardCollection of the best makeup, setting sprays and freckles.
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