Your music selection for your TikTok posts has taken a serious hit.
It has been detected The lipartists such as Taylor Swift, Drake, JAY-Z, BTS, Olivia Rodrigo and more have had their music played by TikTok after the platform and UMG (Universal Music Group) failed to extend a licensing deal that expired when the negotiations between the two entities broke down.
Per The lip:
On Tuesday, UMG blamed the video platform attempt to bully it into accepting a “bad deal” that did not assuage record labels' concerns about adequate compensation for artists and songwriters, protections against AI-generated music and online security on the platform to protect artists from “rhetoric hatred, bigotry, intimidation and harassment”. TikTok responded by saying it was “disappointing” that UMG “chose to walk away from the strong support of a platform with over a billion users” and accused the company of putting “its own greed above the interests of its artists and songwriters ». .”
Rolling rock References removals on the platform began “gradually” on Wednesday night when “recordings belonging to UMG such as Taylor Swift's “Cruel Summer,” Olivia Rodrigo's “Get Him Back” and Lana Del Rey's “Let the Light In” no longer appeared in search results.
Videos from popular TikTok accounts such as Dwayne “The Rock” Johnson featuring songs by UMG artists were also pulled from the platform.
In an open letter shared by rolling rock, UMG wrote:
TikTok has proposed that we pay our artists and songwriters at a rate that is a fraction of what large social media platforms of a similar location pay. Today, in a sign of how little TikTok compensates artists and songwriters, despite its massive and growing user base, rapidly growing ad revenue, and growing reliance on music-based content, TikTok accounts for only about 1% of of our total revenue.
Ultimately TikTok is trying to build a business based on music without paying fair value for music,” UMG claimed. He accused TikTok of trying to “intimidate” it into accepting a “bad deal” by “selectively removing the music of some of our growing artists while keeping our global audience-driving stars on the platform.” Universal further claimed that TikTok allowed its platform to be “flooded” with AI-generated recordings. The company described TikTok's response to AI as “nothing short of sponsoring artist replacement by AI.
TikTok responded
The popular Chinese-owned platform had something to say in response to UMG's open letter in a statement shared online Writing:
It is sad and disappointing that Universal Music Group has put their own greed above the interests of their artists and songwriters.
Despite Universal's false narrative and rhetoric, the fact is that they have chosen to walk away from the powerful support of a platform with over a billion users that serves as a free means of promotion and discovery for their talent.
TikTok has managed to strike 'artist first' deals with every other company and publisher. Clearly, Universal's self-serving actions are not in the best interest of artists, songwriters and fans.
It seems that UMG and TikTok have a long way to go, but we believe that more cool will prevail and you will be adding Taylor Swift songs to your cooking videos in the future.
There is probably too much money on the table here.