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Break out your wallet, Walmart's No Boundaries reboot is here. The clothing brand reappeared in Walmart stores and online on Tuesday (July 16).
The retail giant hired a design team, for the first time, to relaunch the brand designed with Gen Z in mind, featuring 130 pieces including tank tops, shirts, skirts, pants, shorts, shoes, two-piece sets, bags, jewelry and more available in sizes XXS to 5X in young women and XS to 3X in young men.
The brand's refresh includes modernized styling and silhouettes including wide-leg jeans, cropped tees, off-the-shoulder and oversized sweat sets. And most of the collection is priced under $15, meaning you won't have to wait for them to drop to snag affordable styles.
Additionally, No Boundaries features the “world's first plant-based bra pad” made from 75 percent sugar cane. Eco-friendly padding is featured in some of Walmart's No Boundaries bra styles, including padded bras and tank tops.
“Refreshing our private label portfolio is critical to our fashion strategy as we evolve our range to resonate not only with our core customers, but also with the next generation of Walmart shoppers,” said Jen Jackson Brown, senior vice president of Walmart in the US. statement. “There is a huge opportunity for Walmart to reach a Gen Z customer with a brand that has incredible style and incredible value. We have 145 million US customers who shop with us in-store and online every week, and the new No Boundaries brand was designed and marketed to reach this young audience by focusing on fit, quality, style and fabrics that they like”.
Without limits is one of Walmart's largest and most popular brands.
See below for a list of 12 items to shop from the collection.
Walmart
Graphic t-shirt made of cotton without borders
Walmart
No borderless mesh prints
Walmart
No Boundaries Mesh Top and Skirt, Set of 2
Walmart
No Boundaries Crossbody Hobo Bag
No Boundaries High leg wide leg jeans
Walmart
No Boundaries Unisex cotton t-shirt
Walmart
No Boundaries Mesh Maxi Dress
Walmart
No Boundaries Women's crossbody bag
Walmart
No Boundaries Cargo Pants
Walmart
No Boundaries multi-pocket cargo pants for men
Walmart
No Boundaries Men's Athletic Trainers, Sizes 7-13
Walmart
No Boundaries Women's Moto Buckles Boots
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