Billboard celebrated the launch of Korean Billboard in style on Tuesday (August 27), honoring numerous K-pop pioneers and bringing together countless business executives, entertainment leaders, and global artists under one roof at the Billboard K POWER 100 event in Seoul.
The event, held at THE SHILLA Seoul Yeong Bin Gwan, recognized innovators in the Asian music industry. More than 30 artists were present at the event, including The Boyz, Jay Park, EXO-CBX, CHUNG HA, FIFTY FIFTY, BamBam, STAYC, Be’O, Kang Daniel, The Rose, Wave to Earth, ONE OR EIGHT, and Louiza Sonja, while a handful of key individuals received honors for their contributions to the expansion of Asian music. Jeong Tae-young, for example, won the Culture Impact Award for shaping music trends through his marketing work as vice president of Hyundai Card, and chief marketing officer Todd Pendleton accepted the Exceptional Experience Award on behalf of Dolby Atmos for the company’s innovations in sound technology.
Additionally, Samsung Electronics Global Marketing Director Lee Young-hee took home the Innovative Brand Award, Kakao Entertainment CEO Joseph Chang received the Power Players Award, and Philippine groups SB19 and BINI won the Voices of Asia Award. Billboard She also took the time to honor the many K-pop stars who have achieved historic milestones on the Billboard Hot 100, featuring music frames with custom art panels for artists including Wonder Girls, PSY, 2NE1, BTS, BLACKPINK and more.
“We are delighted to officially launch Korean Billboard,“Billboard CEO Mike Van said in a statement. “Our mission is to promote the growth of K-culture and foster global recognition of its incredible talent.”
Acquired by PMC Group in 2020, Korean Billboard is the Korean branch of Billboard Media. On August 27, the brand released a special edition of the Billboard K-Pop Artist Biography Dictionary 2024 before its inaugural edition in October.
“Our goal is to expand K-pop and K culture around the world and leverage our role as cultural ambassadors to make a positive impact,” said editor Kim Yuna, who will lead Korean Billboardhe said about the company.
“We are looking forward to the K content we will create together with Korean Billboard,” added BillboardEditorial Director Hannah Karp.
Below, check out photos from some of the best moments, A-list guests, prestigious awards, and more at the 2024 Billboard K POWER 100 event.
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The boys
The Boyz attend Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul Yeong Bin Gwan on August 27, 2024.
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Hannah Karp, Yuna Kim and Mike Van
Hannah Karp, Yuna Kim, and Mike Van attend Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul Yeong Bin Gwan on August 27, 2024.
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FIFTY FIFTY
FIFTY FIFTY attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul on August 27, 2024 Yeong Bin Gwan.
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Agnez Mo
Agnez Mo attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul Yeong Bin Gwan on August 27, 2024.
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Luisa Sonza
Luísa Sonza attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul Yeong Bin Gwan on August 27, 2024.
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Bam Bam
BamBam attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul on August 27, 2024 Yeong Bin Gwan.
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The rose
The Rose attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul on August 27, 2024 Yeong Bin Gwan.
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BINÍ
BINI attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul on August 27, 2024 Yeong Bin Gwan.
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SB19
SB19 attends Billboard Korea's 'Billboard K POWER 100' event held on August 27, 2024 at THE SHILLA Seoul Yeong Bin Gwan.
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Kang Daniel
Kang Daniel attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul on August 27, 2024 Yeong Bin Gwan.
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Jay Park
Jay Park attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul Yeong Bin Gwan on August 27, 2024.
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The boys
The Boyz attend Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul Yeong Bin Gwan on August 27, 2024.
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Viviz
Viviz attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul on August 27, 2024 Yeong Bin Gwan.
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EXO-CBX
EXO-CBX attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul on August 27, 2024 Yeong Bin Gwan.
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Baek Hyun
Baek Hyun attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul Yeong Bin Gwan on August 27, 2024.
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Bam Bam
BamBam attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul on August 27, 2024 Yeong Bin Gwan.
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Mike Van, Yuna Kim and Hannah Karp
Mike Van, Yuna Kim, and Hannah Karp attend Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul Yeong Bin Gwan on August 27, 2024.
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The boys
Viviz attends Billboard Korea's 'Billboard K POWER 100' event held at THE SHILLA Seoul on August 27, 2024 Yeong Bin Gwan.
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