A few days ago Nike surprised the sneaker world when they suddenly announced that they had a new partnership with the iconic toy brand, LEGO Inc., and now, the swoosh brand is turning even more heads as they just revealed that they will also be partnering with the store design of the Museum of Modern Art for a new band of products.
Nike recently broke the news that the company would partner with the MoMA Design Store to release some exclusive co-branded merchandise. The collaboration consists of a few colorful pairs of socks. (Gotta start small, right?) While we're sure we'll be getting some more cool MoMa x Nike apparel and maybe even sneakers at some point in the future, for now, Nike heads will have to make do with some socks as Dad gets a gift on Father's Day from his pre-teens.
Still, we're not crazy about these joints at all.
Per Nike:
As the first product in the series, the MoMA Nike Everyday Sock features a Swoosh and MoMA branding on the calf, while incorporating unique “Just Do It” stitching on the toes. Shock-absorbing soles and moisture-wicking uppers keep athletes' feet supported and dry, on and off the court.
The MoMA Nike Everyday Sock is available exclusively at the United States locations of the MoMA Design Store, where all purchases support educational programs within the Museum. Additional limited edition and co-branded Nike MoMA products will be announced at a later date.
That's cool and all, but we want some MoMA x Nike Air Force 1s or something. I'm just saying.
Check out photos of the MoMA x Nike socks below, and let us know if you'll be heading to the MoMA Design Store to pick up a pair in the comments section.